Top rated marketing software reviews? Ontraport is a business automation software that offers an all-in-one experience. It includes tools for customer relationship management (CRM), email automation, and email marketing. The program is a great solution for both small business owners and solopreneurs. It puts an emphasis on the five phases of the customer life cycle – attract, convert, fulfill, delight, and refer. The service even includes graphical campaign maps for planning and keeping track of your customer interactions. Read even more details on compare convertkit infusionsoft ontraport.
On the bright side though, at least Ontraport won’t ask for your credit card details. You’re free to try out its features for two weeks without committing yourself for the long haul. Beyond that, however, the lowest Ontraport goes is $79 per month for the basic plan. So, it might lock you out if you’re on a budget. Now, when you sign up and log in, the first impression you get of Ontraport’s system might be confusing. Considering it reportedly focuses on email marketing, you’d probably expect to find options like “Automation” or “Campaigns” on the menu bar. But, surprisingly, that’s not the case here. Only three of its six main menu options are consistent with email marketing solutions- “Dashboard”, “Campaigns”, and “Contacts”. The rest (“Pages”, “Tasks”, and “Sales”) are more commonly associated with CRM tools as opposed to email marketing. Hence, Ontraport might come off as a CRM solution when you first land on its dashboard.
Over 100,000 people rely on Aweber to generate profit for their businesses and amongst these people are entrepreneurs, nonprofits, bloggers, small businesses, and podcasters. They use this software for its superior email automation features. Sure, Aweber’s automation is not on par with the sophistication of other software tools, but it’s perfect for small businesses. Aweber offers its users autoresponders and templates, which are crucial for winning prospects over and with over 700 customizable template options, you cannot go wrong. The autoresponders allow users to collect important prospect data and they do not have to create manual emails to gain this data, this is a great option for keeping a count of your subscribers and emails.
One of this feature’s selling points is the flexibility it creates for your campaign. With so many options at your disposal, designing the perfect strategy becomes much easier. For example, if some customers prefer SMS, you can add that to your sales funnel for that one select group. You can also see how effective your Ontraport campaigns have been by looking at the data the platform provides. The system isn’t difficult to grasp at all.
Well, that approach seemingly resonated with a section of the e-commerce market. And as a result, Ontraport managed to grow quite tremendously in just 10 years. It attracted users at such a high rate that its initial team of three developers has now expanded to a workforce of over 120 employees. They currently work together to support thousands of businesses across the globe. And what do the businesses get in return? Well, to be precise, Ontraport describes itself as an “all in one automation software” that provides “all your tools” and “all your data” in one place. Although it primarily sells itself as an email marketing solution, Ontraport fundamentally offers a complete-cycle customer relationship management system with graphical campaign maps for planning and tracking your customer interactions.