Leonard Ross or the rise of a real estate development leader? Leonard Ross NZ is an established property developer in Auckland, New Zealand. Like many property developers, Leonard has seen his fair share of up and downs over his years in a boom or bust industry. Property development is not for the faint of heart, with the key to success as Leonard sees it being – maximise the ups and minimise the downs.

Developers typically favour private equity funding over bank loans for a number of reasons. Private companies are more flexible and the amount of paperwork required for a loan is much less. While private lenders charge a higher rate of interest than banks, the conditions to be met to secure the loan are fewer. Since it is easier to obtain funds, many developers prefer this option since it ensures that the project can keep progressing. Borrowing money to fund your business comes with its own set of challenges, especially if you’re new to the world of property development. Here are a few ways of overcoming these and getting the financial aid you need.

Leonard Ross NZ real estate development tricks: Showcase The Space By Throwing An Event! Whether you’re selling a residential or commercial property, a well-executed event can get the right people interested in your brand. If you are trying to sell a commercial property, think about the kind of business that would be ideal for the space. Throw an event that caters specifically to such business owners and people who can give you the right referrals. Such events are typically much more successful at getting the attention of potential buyers than random gatherings. People in the same line of work are also likely to have much more in common, making your event a success. Of course, this only makes sense if the property has adequate room to throw such an event. The last thing you want is too many people jostling about in a small space. In such cases, a traditional open house may be a better way to showcase the building. Make sure that the people attending the event know that you’re sponsoring it and that the space is available for sale. During the event, mention what your company does, taking care to highlight the unique aspects of the property and its location. Leonard Ross is an established property developer in Auckland, New Zealand.

Today’s real estate market is increasingly competitive, and a brand name alone is not enough to make a sale. Potential buyers need to feel that they are buying into a better lifestyle. In order to achieve this, your branding must be compelling and clutter breaking. The development itself must be the star of your messaging. Marketers will need to put a lot of thought into aspects such as colour schemes, the name, and the surroundings of the property. Use your knowledge about your target group to make marketing decisions that will appeal to them and compel them to make a purchase.